Aperçu is Perth’s latest boutique fashion design label, due to launch early next year. Specialising in minimalist hand-made women’s clothing items made with quality fabrics (eco-friendly where available) with a focus on fashion longevity.
Designer Hannah Budge approached us to create the Aperçu logo design requesting it convey the idea of minimalism – both in colour palette and as a silhouette of the clothes – while still representing the youthfulness and playfulness of the label.
We used used a soft colour pallet to convey the earthy nature of the brand and space to match the label’s minimalistic design approach.
