{"id":4103,"date":"2015-06-17T06:40:44","date_gmt":"2015-06-17T06:40:44","guid":{"rendered":"http:\/\/gomoderncreative.com\/?p=4103"},"modified":"2015-06-17T09:01:42","modified_gmt":"2015-06-17T09:01:42","slug":"your-brands-social-media-personality","status":"publish","type":"post","link":"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/","title":{"rendered":"Your Brand’s Social Media Personality"},"content":{"rendered":"

How do you like to conduct your business on social media? Are you an \u2018I\u2019 or a \u2018We\u2019. Are you ‘fun and out there’ or ‘serious and down to earth’?<\/strong><\/em><\/p>\n

It’s important that you understand and define your brand’s social media personality. Knowing exactly what personality to portray in your social media\u00a0makes sure you connect on the right level with your clients.<\/p>\n

Think about your brand – what does it represent? Is it fun, energetic\u00a0and youthful? You may want to adopt a laid back writing style. However if you’re a corporate organisation, your posts should be more formal to enhance your credibility.<\/p>\n

If your page is run by multiple admins, sign off an update with your name or initials to personalise the message:\u00a0“Looking forward to showing you all\u00a0our new collection! – DB”.\u00a0<\/em>This gives your brand personality and makes you ‘human’.<\/p>\n

However, do keep in mind that there is always a time and place. While Facebook is social and fun, LinkedIn is professional and business only. Nobody wants to see cat videos clogging up their news feed when they are trying to network. Also, your Twitter updates need to be short, sharp and to the point, so deliver only the most essential information.<\/p>\n

To make sure you are connecting with your audience, talk\u00a0directly to your followers. Perhaps more\u00a0importantly, listen to your followers.\u00a0What are they interested in? What are they seeking? How could you assist them? You can still\u00a0be creative just ensure that your\u00a0writing style is relevant to\u00a0your target audience.<\/p>\n

Think about how you would like your company to be viewed and start implementing it into your marketing and communications right away. Don\u2019t force it though. Make the right decision by going with whatever feels natural. You will be surprised at how easy it is!<\/p>\n

What’s your process when writing content for your social media? I’d love to hear!\u00a0Leave your suggestions\u00a0in the comments below.<\/p>\n

\"Go<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How do you like to conduct your business on social media? Are you an \u2018I\u2019 or a \u2018We\u2019. Are you […]<\/p>\n","protected":false},"author":1,"featured_media":4119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[19,20],"yoast_head":"\nYour Brand's Social Media Personality - Go Modern Creative<\/title>\n<meta name=\"description\" content=\"Knowing exactly what social media personality is right for your brand makes sure you connect on the right level with your clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Brand's Social Media Personality - Go Modern Creative\" \/>\n<meta property=\"og:description\" content=\"Knowing exactly what social media personality is right for your brand makes sure you connect on the right level with your clients.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/\" \/>\n<meta property=\"og:site_name\" content=\"Go Modern Creative\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/GoModernCreative\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/GoModernCreative\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-17T06:40:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-17T09:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gomoderncreative.com\/wp-content\/uploads\/2015\/06\/Your-Brands-Social-Personality-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Beard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@go_modern\" \/>\n<meta name=\"twitter:site\" content=\"@Go_Modern\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Beard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/\"},\"author\":{\"name\":\"Dan Beard\",\"@id\":\"http:\/\/gomoderncreative.com\/#\/schema\/person\/095cf4e31a24f576cf2b5b1d48e61fb0\"},\"headline\":\"Your Brand’s Social Media Personality\",\"datePublished\":\"2015-06-17T06:40:44+00:00\",\"dateModified\":\"2015-06-17T09:01:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/gomoderncreative.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gomoderncreative.com\/wp-content\/uploads\/2015\/06\/Your-Brands-Social-Personality-2.jpg\",\"keywords\":[\"Branding\",\"Business\"],\"articleSection\":[\"Marketing Tips\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/\",\"url\":\"http:\/\/gomoderncreative.com\/your-brands-social-media-personality\/\",\"name\":\"Your Brand's Social Media Personality - 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